Marketing for Nonprofit Organizations

Preface Introduction Chapter 1: Nonprofit Marketing Chapter 2: The Heart of the Organization: The Nonprofit Brand Chapter 3: Strategic Marketing Planning for Nonprofit Organizations Chapter 4: Understanding and Engaging With Your Stakeholders Chapter 5: Marketing Research for Competitive Advantage Chapter 6: Products, Services, and Delivery: The Importance of Innovation Chapter 7: Marketing Communication for Nonprofit Organizations Chapter 8: Marketing Communication Measurement and Evaluation Appendices Index

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• Trabalho social
• Vendas e marketing
• Trabalho social
• Vendas e marketing
• Organizações não lucrativas
• Ética dos negócios